• Digital Nomad - Communications - Ethical Living


  • BLOG

    Great stories, practical tips and lessons learned from a road less travelled

    Hi there, Remember me? I was the short one with the long skirt, wonky teeth and glasses at school...
    March 6, 2019 · Ethical Living
    I remember sitting on the bus home from school once, shedding a tear that I “didn’t have a thing”...
    March 1, 2019 · Ethical Living · 2
    The proverbial rabbit hole led me to an Agile Rabbit event with Natalie Bennett, former leader of...
    At a time when many of my peers were beginning to bed down, I chose to uproot. Shed my belongings...
    Scroll down ⬇️ to see the 3 steps I use to offset my flight emissions. One question I get asked...
    November 22, 2018 · Inspiring Activist
    While interrailing through Eastern Europe and visiting Impact Hubs along the way I learned of...
    November 16, 2018 · Inspiring Activist
    I had the good fortune to meet Anitra at the bi-annual International Degrowth Conference in Malmo...
    Next up in our Inspiring Activist series we speak to Faye, who may have the best job title ever,...
    November 5, 2018 · Digital Nomad,Ethical Living
    Inspired by the Mothers of Invention podcast and facilitated by a timely trip to the Vegan Fair...
    November 3, 2018 · Ethical Living
    I'm not a vegan but today I attended my first vegan fair. In Tallinn, Estonia. I've slowly been...
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  • Photos

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    On the road since October 2015 - professional communicator and musician

    Sophia Cheng


    After graduating in Psychology & Cognitive Neuroscience, Sophia travelled for a year from London to New York, the long way round. Her travels took her north to Siberia and east to Papua New Guinea and beyond.


    Inspired by her experiences, she worked at the Environmental Investigation Agency developing all aspects of their digital communications. She also has 2 years experience in corporate communications, managing large scale internal campaigns, event management and writing articles on industry best practise. In 2012 she was recognised as one of the Top 30 under 30 in Internal Communications in the UK.


    Looking to combine her two passions she now heads up the communications for ‘If Not Us Then Who’ on the road.


    Available for communications support to meet your needs. Please get in touch.

    She writes most of the blogs for the site.



    Jayme is first and foremost a musician and composer of films and documentary soundtracks. He’s been writing music for 20 years and has written music for Global Witness, Amnesty International, EIA, WSPA, & Eco TV and the 'If Not Us Then Who?' series. He won an award at the Montana International Wildlife Film festival for his soundtrack, 5×5 -Voices of Change from the forests of Indonesia.

    To listen to his tracks or commission your next soundtrack visit: musicbyjay.me


    As an avid photographer, Jayme takes most of the photos on the site.


    Good communications at the root of successful projects and campaigns.
    If you're looking for communications support - get in touch.

    Who is protecting our forests?

    Communications Manager

    Through powerful visuals, we are building a global movement, highlighting the key role indigenous people play in protecting the environment and tackling climate change. Leading on communications from strategy design and implementation to stakeholder management and global event organisation.

    Communications Support


    Global client base working on strategic communication planning, communications coaching, social media delivery, website audits, rebranding and copy writing.

    Clients: Campsited - Ireland, Impact Hub - Austria, Changing Markets - UK, Wild Crime - Thailand, Green Books - Indonesia, Tedoo - Romania, HARA - Australia

    Building a shared services function

    Communications Co-ordinator

    Helping build an identity for a brand new business unit through visual communications. Managed internal campaigns and roadshows.


    Developing online presence 

    Digital Communications

    Adapting the principles of in-bound marketing to medium-sized charity, building communications to improve relationships with donors.

    What I can offer

    Communications Support

    Adaptable communications guidance to meet a variety of your needs. Confident in developing bespoke strategies or adapting existing plans into tactical delivery with measured results. Extensive experience working across language and cultural boundaries. People focused and accustomed to various working styles. A self-confessed generalist, drawing on know-how from a number of fields.


    Get in touch: sophia@withmanyroots.com

  • Publications

    Sophia's words across the web

    Pebble Mag - How to make 2019 the year you grow your own food indoors - January 2018

    At the beginning of the year many of us are being more mindful about what we're eating, whether that's due to Veganuary or pledges to support more locally grown produce like the farm to table movement. But have you considered growing your own organic food indoors? Yep, indoors.

    Sophia Cheng, journalist and sprout-growing convert, talks us through three options.
    Guest post: https://pebblemag.com/magazine/eating-drinking/how-to-grow-your-own-food-indoors

    HARA - 1.5 to stay alive - the time is now to act on climate - November 2018

    We'd forgive you, distracted by some of the political debacles in recent weeks, if you missed the recent climate report from the IPCC (Intergovernmental Panel on Climate Change). But fear not - we're digesting the Carbon Brief's breakdown, so you don't have to. 🕵🏽🌏🌡️
    Commissioned piece: https://www.harathelabel.com/blogs/news/1-5-to-stay-alive-the-time-is-now-to-act-on-climate

    HARA - Periods Without Plastic - July 2018

    Did you know that there is often a lot of plastic in the menstrual products we use? In fact pads are 90% plastic - that ends up in landfill or worse clogging up our water system and then our seas and rivers. Many applicators included with tampons are solid plastic and end up on our beaches.
    Commissioned piece: https://www.harathelabel.com/blogs/news/periods-without-plastic-part-1-menstrual-cups 
    Part two: https://www.harathelabel.com/blogs/news/periods-without-plastic-part-2-reusable-menstrual-pads-1

    HARA - Hello Earth Day, Goodbye Plastic - April 2018

    Unless you've been living under a rock, you may have noticed the world is waking up to the plastic crisis. It's been dubbed the 'Blue Planet Effect' and if you've seen the recent Blue Planet Series 2, particularly the last episode, you can see why.
    Commissioned piece: https://www.harathelabel.com/blogs/news/hello-earth-day-goodbye-plastic

    Impact Hub - Communities for Change - February 2018

    By 2080, 80% of the world’s population is expected to live in cities. The increasingly complex challenges that cities face such as insufficient housing, air pollution and rising inequality demand solutions that are dynamic, systemic, and collaboratively developed.
    Commissioned piece: http://www.impacthub.net/stories/communities-for-change-seeking-solutions-for-an-increasingly-urban-world

    HARA - How to stick to your ethical guns this Christmas - December 2017

    Christmas can be a tough time of year for many but especially environmentalists and ethical consumers. For 11 months of the year you put your best foot forward, consciously deciding what you consume...But then the festive season rolls around.
    Commissioned piece: https://www.harathelabel.com/blogs/news/tis-the-season-to-to-consume-how-to-stick-to-your-ethical-guns-this-christmas

    LSN Global / The Future Laboratory - Low Impact Eaters - November 2017

    "A trip to the supermarket is laden with pitfalls and you’re never going to come out with a completely pure shopping
    basket. I ask myself questions like ‘where was this made?’, ‘is it fresh?’ and ‘is it imported?’ However, a product
    made locally doesn’t mean that its production has involved fewer greenhouse gases than the production of an
    imported product. I’m learning about that." Article behind a paywall: https://www.lsnglobal.com/tribes/article/21892/low-impact-eaters - or read it in PDF format

    HARA - Taking it Slow; Champions of Slow Fashion - November 2017

    So called, ‘Fast Fashion’ has dominated the clothing industry for the last 20 years, since the rise of Primark and H&M. As consumers we were bombarded with messages of CHEAP, NEW, MORE, NOW. Production cycles sped up as companies adopted ‘just-in time’ manufacturing of clothes. This one minded approach focused on just the bottom line. Profits soared, our shopping bags and wardrobes bulged. Commissioned piece: https://www.harathelabel.com/blogs/news/taking-it-slow-champions-of-slow-fashion

    The Professional Hobo - Financial Case Study - October 2017

    Living and consuming ethically is really important to us, although it can be challenging on the move – Sophia offsets off her air miles through Cool Earth and donates 10% of her profits to effective organizations as part of the Giving What You Can movement. We try to spread our spending and seek out establishments that support the local economy. Aside from money matters we try to make other steps like cutting back on plastic and single-use items. Read the full interview here: https://www.theprofessionalhobo.com/financial-case-study-sophia-communications-jayme-musician/

    HARA - Where Minimalism Meets Ethical Fashion - October 2017

    In a consumerist world of more, more, more a growing number of people are opting for a minimalist approach. How does it work? Can you buy your favourite, sustainable clothing yet still call yourself a minimalist? Commissioned piece: https://www.harathelabel.com/blogs/news/where-minimalism-meets-ethical-fashion

    The Safe Nomad Series. The life of a nomadic couple. - September 2017

    “I think there are many challenges in a nomadic lifestyle. You face more uncertainty and there is so much new stimulus every day; new conversations, new interactions. It’s easy to stay in the digital nomad bubble, so we try and make sure we get to know a little of the local culture, learn some of the language and spread our spending. On top of that you have to move forward with your career, find new clients, have your meetings, and meet deadlines. At the end of the day this is a wonderful way to live but it’s not all sunsets and filters!”
    Read on: https://hotforsecurity.bitdefender.com/blog/safe-nomads-8-sophia-cheng-and-jayme-elkins-uk-the-life-of-a-nomadic-couple-18868.html

    Women Digital Nomads - The Digital Nomads Guide To Yogyakarta, Indonesia - June 2017

    Tired of the Jakarta traffic or of the tourists in Bali? Yogyakarta might be the happy medium you’re looking for in Indonesia! A city of half a million people, Yogyakarta has a range of accommodation options, cafes with reliable wifi, a variety of delicious eateries including great veggie options, and some co-working spaces have just come onto the scene. Read on: http://womendigitalnomads.com/blog/the-digital-nomads-guide-to-yogyakarta-indonesia/

    Amtrak - NY>LA via New Orleans With Sophia - July 2016

    We caught up with Sophia Cheng, a self-described nomadic digital storyteller, after she traveled cross country with her significant other on an #AmtrakAdventure out west with a few stops along the way. Read her travel log below for a little trainspiration: http://blog.amtrak.com/2016/07/nyla-via-new-orleans-sophia/

    Impact Hub - Digital Nomad Journey - March 2016

    In a concerted effort to learn Spanish the third destination on the digital nomad journey was to be Madrid. An easy distance from home and where I had been told that English was not always so readily spoken. Two friends and an Impact Hub in Madrid sealed the deal for me. Read on: http://madrid.impacthub.net/2016/03/15/digital-nomad-journey/


    Connect with us in a variety of ways!

    Send us an email!
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